How to Market and Sell Your Art Course

Learn how to build collections, define your message, and create a successful framework for selling your art!

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Do you want to make money with your art? Turn your hobby into a full time career!

Are you full of ideas, but don't know where to begin? Learn where to start, and how to niche down to grow your business faster.

Wish you had a framework to follow for selling your art? This courses will show you how to build a cohesive collect, grow and audience, and how to market and sell your art to them!

Have you been selling your work for a while now, and want to learn new ways to sell your art? Learn 7 different ways to sell your art including how to set up an online sales funnel, and how to build a customer list!

If you're an artist, then you want to create!

Marketing what you make often gets pushed aside in order to rush ahead to create your next piece of art. This is an enormous mistake when it comes to selling your art.

To make money with your art you need to narrow down your focus on what to create, and align it with the right messaging to sell.

You also need to decide who you want to sell your art to.

Most importantly you have to develop a framework, a repeatable system of selling your art, without burning yourself out in the process.

Learn what's important to focus on, and what's not to build a business you love from selling your art!

Your time is valuable. This course can set you on a path for success, saving you months and even years from trying to figuring it all out on your own.

What You'll Learn in this Course:

There are four core elements necessary to understand, and implement in ANY art career. Learn what they are, and how to apply them in your own business.

Building a Body of Work

In this module you will learn how to sort through all your ideas to build a cohesive body of work designed for a specific audience. You will also learn which is better to sell originals or reproductions, and what equipment to invest in for making prints.

Ways to Sell

In this module you will learn seven different ways to sell your art including commissions, festivals, online, wholesale, licensing, agents, and galleries. It's not necessary to sell your art all seven ways, but it's good to learn what's involved to sell each way so that you can make an informed decision on what option is best for you!

Marketing and Growing Your Customer List

Once you learn what to sell and who to sell your art to, then it's time to scale your sales with marketing! Learn how to market your art both online and off. Most importantly learn how to grow a customer list, and the most effective ways to keep in contact with your list to make future sales.

Business Basics

This is where you will learn how to set up your business and make it legal. You will also learn how to price your art, collect data to find out what's working (and what's not) and how to protect your art from being stolen.

Click to View the Entire Course Curriculum and

Watch the First TWO Lessons Below!

Content Curriculum

Available in days
days after you enroll

Who This Course is For:

  • Painters that paint fine art, decorative art, commercial art, photographers, fine art crafters, and decorative crafters.
  • Artists who are just starting out, and don't know where to start when it comes to selling their art.
  • Artists who sell as a hobby, but not sure how to scale their business to a full time income.
  • Artists who have successfully sold in the past, but because of the rapid changes in the market due to technology or Covid-19 they find their sales declining, and not sure how to pivot.
  • Artists who want to sell their own art NOW, and not rely on the hope "they get discovered" fantasy.

Learn What's Working in Today's Market

🖥️ Selling online is the fastest growing channel for selling art, and it's essential to learn how! In this course you will learn:

  • How to sell from your website, marketplace, and social media platforms.
  • How to grow a following online using Facebook, Instagram, YouTube, and Pinterest.
  • How to use SEO to boost your organic reach.
  • How to edit and post eye catching images of your art that will stop a person scroll.
  • How to create engaging post to inspire new people to follow you.
  • How to create a lead magnet to grow your customer list.
  • How to choose and email marketing host service, and how to use them!
  • How to promote a sale and use limited time and availability to sell your art.

Take my 30 years of experience selling art, and make it yours!

Your Instructor

Tracy Lizotte
Tracy Lizotte

Hi, I'm Tracy!

I'm a watercolor artist from Southern Maine, United States.

I have a passion for painting with watercolors, and teaching others the traditional fine art techniques that have been passed down to me.

I'm here to help you develop your own unique style, while learning how to draw, paint, and sell your art!

Want to learn more about me, and my journey to becoming a professional artist? Check out my About Page.

What Other Artists Have to Say:

"Tracy has been a true inspiration for me, as an artist, to enter the world of festivals and shows! Tracy's advice is first-hand experience of how to succeed at shows! I followed her advice from A to Z. Walls, tents, set-up! The works. I could not have had the same success without her thoughtful and insightful advice! And, to top it all off, I even scored a wholesale order at one of the shows! Anyone getting into the world of selling art will benefit from Tracy's advice, knowledge, and resources!"

Thank You,

- Christina Tarkoff, Artist

"I am so glad I discovered you and your art marketing and selling course. What a difference it has made in my art business. Although I had been thinking about selling my art for a couple years I was really not sure how to approach it. There are so many avenues that I basically felt overwhelmed and did not know how to get started. Your course helped me focus and develop a plan that works for me.

The proof is in the bank. Since I started working with you I have sold five original watercolor paintings. I have also developed a brand that reflects my values.

My marketing plan is now focused, and I feel confident to explore other business opportunities. You have been so cheerful and professional to work with. I thoroughly recommend your course.

You get five stars out of five from me. ⭐ ⭐ ⭐ ⭐ ⭐

Thanks again for all you do."


- Dale Soblo

"Enrolling in Tracy Lizotte's Art Marketing and Selling Course was one of the best decisions I have made to-date in my art journey. Tracy has a down-to-earth, practical approach and is incredibly supportive, as you take what you learn and chose how to market and sell your art.

Extremely knowledgeable, and passionate about helping others evolve, Tracy is positive, encouraging, and so much fun! I highly recommend any and all of Tracy's courses. She has given me the courage to take the leap of faith to share an art studio and helped me focus on developing my collections. Tracy is a fantastic artist and teacher and I can't wait to continue learning from her."

- Joanne Wright

"Tracy's unending mastery of how to market art, knowing the ins and outs of an array of online tools, and especially in my case using Instagram to reach customers has been eye-opening. I have gone from 10 followers to over 2800 and counting in five months. I've sold several original paintings in that time where as I had had no success in the year previous because I was just not able to find a way to reach an art lover who would appreciate my idiosyncratic, thoughtful and rather wild art---that is until I met Tracy--who told me with no hesitation that there ARE people out there who will buy my art.

Tracy's smile, enthusiasm, charm, the years of her experience and the breath of her knowledge is an amazing combination. I highly recommend that you take the plunge and give her course a try!"

- Mike Jacobs


Frequently Asked Questions

How long do I have access to the course?
You have lifetime access to the course, and can watch the videos as many times as you want!
What if I am unhappy with the course?
Oh no, I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 14 days and I will give you a full refund.
What will the modules and lessons in this course look like?
Each module is broken down into lessons, and each lesson will have videos where I do all the teaching. Some lessons will also come with PDF worksheets and helpful links to online recourses.
What's the difference between buying this course, and getting it in the Seller's Studio or Academy?
Buying this course means you own forever access to it, and can refer back to all the lessons, and videos as many times as you like for the rest of your life. Buying the course also means you choose to apply what you learn on your own. If you choose to join the Seller's Studio, or my Art Academy you also get access to this course (for as long as you are a member) along with direct help from me to help you implement what you learn in the course. It both memberships you can join live meetings, watch replays, and talk to other artists to hear what's working selling art, ask questions, and get ongoing help selling your art.
I still have a question, can I contact you?
Yes, of course! Contact me at [email protected] with any questions you many have. I would be happy to chat with you!

Selling Art is a Learned Skill

🧑‍🎨 For centuries mentors have past down their skills to their apprentice. I believe this is the best way to learn the skills needed to not only make art, but also to sell art.

🧠 In this course I've past down ALL my knowledge. You can achieve in a fraction of the time what took me 30 years to learn!

🏫 The education you get in this course is NOT taught in college. It's so much more! You'll learn real world experiences, and how to implement selling and marketing your art step-by-step using the most up to date techniques.

This course is an investment in your future!

Are you ready to invest in yourself and make lots of 💰 with your art?

Get started now!